o.ggeguH — paris

Change
your
routine.

Flavour-forward oral care for everyday rituals. Oil-first, fluoride-free, unapologetically sensory.

T75 · plant fluorideNo SLSNo animal testing
Obsidian toothpaste — black sculpture bottle and black-and-gold box
01 — Obsidian
Rose oral essential oil — amber dropper bottle
05 — Rose oil

Shop the ritual

Three steps, three textures. Nothing here is decorative — every formula exists to be used, twice a day, for three minutes.

The catalog

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Obsidian toothpaste on a black sculptural display
Obsidian — studio study

02 / The method

Three minutes,
not three seconds.

Oil care is not a shortcut. It is a slower kind of clean, borrowed from a five-thousand-year-old Ayurvedic practice and rebuilt for the city.

  1. 00—60

    Clean

    The oil phase wraps around residue in the spaces a brush cannot reach.

  2. 60—120

    Activate

    The enzyme system comes alive. Saliva and plant acids do the quiet work.

  3. 120—180

    Repair

    Minerals settle back onto the enamel. Spit — do not rinse.

What is inside

Seven actives, no fillers. The formula is the argument.

01T75 cocoa extractOur plant-derived answer to fluoride, used for enamel repair.
02HydroxyapatiteRebuilds the mineral structure of the tooth surface.
03Coffee seed oilAntioxidant and natural brightening, without abrasion.
04Royal jellySoothes the gum line and supports the mouth's own defences.
05Tea polyphenolsAntioxidant support for a calmer oral microbiome.
06Lemon peel oilPlant-led freshness and a natural antibacterial effect.
07XylitolA sweetener that does not feed the bacteria you want gone.
08No refusal listNo SLS, no alcohol, no saccharin, no parabens, no animal testing.
Banana Chocolate toothpaste and its illustrated box

03 / Everyday rebellion

日常叛逆

Maturity doesn't announce its desires.

We were told what clean should taste like: medicinal, sweet, apologetic. We disagree. o.ggeguH makes oral care that behaves like perfume — deliberate, sensual, and a little difficult. Question what your routine has been told to be.

Read our story